the cheeses are shaped like oversized pencils, where the “leads” contain three different flavors: truffles, pesto and chilli. with the sharpener included, the required amount of cheese can be sprinkled on the dish.
results: the limited first edition of 500 was sold out 2 weeks after the launch.
advertising agency: kolle eebbe, germany
creative director: katrin oeding
art direction: reginald wagner